One NBA 3X event was hosted in Odense (Denmark), between the 9th and 11th July of 2017. NBA 3X were exhibition tournaments done across Europe, that offered young basketball players the opportunity to directly experience the NBA in a family and friendly environment. These events were constituted by 3 on 3 matches, live performances, activities like Skills Challenges and Dunk Constests, as well as appearances by NBA stars.

Fun-Addict was in charge of the full-production of this event.